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Shoppers sign up for loyalty schemes
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The rising cost of living has driven 500,000 shoppers to sign up for online loyalty schemes.
According to consumer loyalty website froggybank.co.uk, the number of consumers singing up to get money off internet purchases has boomed by 64 per cent in the past six months.
The company added there has been a 40 per cent rise in the number of repeat visitors using the sites for smaller items.
Nadeem Azam, marketing manager of the website, said the firm is seeing an unusually high number of people registering and immediately claiming cashback.
"This trend is being driven by people having less money in their pocket because of the rising cost of fuel, food and other items."
A report, commissioned by Asda, by the Centre for Economics and Business Research released earlier in the month found the average British family is worse off this year as the cost of living rises.
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Created on 26/06/2008 17:14:38
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